As your website grows, there’s a chance its design might start to look stale. Design trends are constantly evolving, and if you want your site to look modern and ‘fresh’ you’ll also need to keep all of the aspects of your design looking uniform (and usable) to provide a good experience. The best way to spot and correct these issues is with a design audit of your entire website.
User Experience (UX) addresses how a user feels when using a system, while usability is about the user-friendliness and efficiency of the interface.
I’ll get to the heart of your organisation’s requirements and your website users’ needs. This involves taking into account the users’ emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use. Your interfaces will be checked to see if it is easy to use, simple to navigate, makes use of the right colors for your audience, employs the right fonts, integrates useful feedback messages, and remains consistent overall.
The actual amount of time for completion will depend on the scope of the work and amount of research required. Please let me know before we begin if you are working to a strict deadline. The turn-around time is generally within three days. You will receive a detailed report containing suggesting changes and improvements to your website.
Listed are elements on your website that will be checked:
- Navigation: The hallmark of a great interface is simplicity. Your users shouldn’t need a map in order to navigate through your website, they should be subtly guided from where they are to where they need to go.
- Interface: These must be kept consistent throughout a design. This means reinforcing the most important facets of your design at each turn. As they navigate through your website, users should be made to feel at ease and their immersion shouldn’t be broken due to jarring stylistic choices.
- Main Elements: The most important elements of an interface should be highlighted in order to make users focus on them. The simplest example of this technique would be to make an element bigger in order to turn it into a focal point.
- Typography: Making good use of typography is important. This isn’t as simple as picking a nice font and using it throughout your website though. Size also plays a key component when using fonts and important information such as headers should be highlighted.
- Colours: Picking the right colours for any given design is a science in and of itself. Colours can be used to convey visual hierarchy, establish a relationship between elements, and generally elevate your website and hold the attention of your visitors.
- User Interaction: Find out which elements are getting the most attention on your pages, and which aren’t drawing enough. This enables you to zero in on the areas of your design that need the most help. Track your user’s mouse movements, clicks, and form interactions on your site.
The Next Step
When you’ve paid for the check you’ll receive an email requesting your website address/URL.