Speed Optimisation and Good Hosting makes a Fast Website

Why speed is important for a website

In this fast-paced world nobody likes waiting, which is why page speed is so important. Evidence suggests that having a slow website can negatively affect search engine rankings, sales, usability, and user experience. There are a number of reasons your site may be slow and identifying them and finding a solution to increase your site’s speed is important.

Fast website hosting matters

The first thing to take into account when looking to speed up your website is your host. Web hosting quality can have a major impact on the website performance. So, while cheap options are available, you ultimately pay the price in terms of performance when taking this route.

If you’re using shared hosting, there’s only so fast your website can ever be. If your current host is hosting thousands of websites on one server, no optimisation work will help you speed up your website unless you move to a better service provider.

To see real improvements in your website’s performance, consider moving to a fast hosting provider that offers managed hosting. With managed hosting, you get a highly optimised server for your website, and everything is maintained for you so that your site stays fast.

Considering that nearly half of users abandon a website that doesn’t load within three seconds, slow speeds may drive away visitors even before your page loads. Just one second can be the difference between revenue and rejection.

Good website design and development

The design and development of your website is the next thing to consider. All images and photos added to your site must be made as small as possible in file size to ensure the page they’re on doesn’t load slowly. The amount of third-party apps being used on your website can also make a difference. For example, rather than a plugin to display links to your social-media sites you could insert simple image links.

A professional designer and developer (like me) can take on the technical things that will speed up your website, such as reducing HTTP requests, optimising CSS and Javascript, page caching (store data temporarily so that it displays faster for future requests), and checking your theme and plugins for bottlenecks.

Moving your website to the i4design VPS would be a good first step in speeding up and improving your website for your visitors, potential customers and search engines – resulting in results like the one below.

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