Anatomy of Excellent Industrial Website Design

Designing a website with a good user experience means taking into account a number of things. Your website needs to look modern and professional and it must function well. It's purpose is to relay important information about your business, product, or service. Below are four key elements that make up a good user experience.

A strong home page

Manufacturing websites tend to have strong home pages. Of course if you make pink fluffy bunnies this won't apply to you, but in general most industrial website design utilises strong images, fonts and colours. A good design will encourage the visitor to explore your website further.

Advanced menu structure

Website menus can incorporate a variety of customisable features, such as columns, rows, images, forms and maps. A good menu is vital for a happy user experience, because your pages, products and contact information are easy to find. A well structured menu also ensures your visitor will not get lost when navigating around your website.

A creative and engaging about us page

The 'About Us' page is one of the most important pages on your website. It's also likely to be one of the most frequently visited. Your 'About' page is your opportunity to establish trust, communicate key facts, and create a relationship with your website visitors. Nobody likes to do business with faceless and soulless companies. We want to do business with other people, so make sure to include pictures of your employees doing what they do.

Effective product pages

Your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. The best product pages are uncluttered and contain high-quality images. It's well worth investing in hiring a photographer to provide you with pro shots.

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