Category - Marketing

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My website works – why would I need a new one?
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30 Experts Share Their Best Systems & Processes
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Promoting your Conference or Event Online
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Travel, Tour and Hotel Websites Geared for the Tourist Market
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Content Marketing and Hiring a Copywriter
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How Content Marketing and SEO intertwine
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How to set up your avatar – the little picture that appears next to your name
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Reasons why you should own your own blog rather than posting to social media
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Reasons why blogging is important for your business
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The pros and cons of having videos on your website

My website works – why would I need a new one?

When to redesign or rebuild your website If your website is more than three years old, chances are it’s out of date and sending the wrong message to your customers and search engines. We tend to think websites are like buildings – physical things that are built only once. That’s an incorrect way to think about them. Your website is […]

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Promoting your Conference or Event Online

Conference Promotion Online Events come in many different styles from small gatherings to large conferences. Maybe you just want to list upcoming events on your site, or perhaps you need the ability to register guests and sell tickets online. No matter what size event you’re organising, if you want to create a website to promote your forthcoming event or add […]

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Travel, Tour and Hotel Websites Geared for the Tourist Market

Promote your travel or tour business online with a great website. Everyone loves having the chance to get away from it all. It’s a great time to be in the travel business. Business is booming for adventure getaways, specialty guidebooks, hostels, hotels, tour companies, travel agencies, and vacation rentals. You’ll want marketing elements that help tell your story, link to […]

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Content Marketing and Hiring a Copywriter

Every business needs content. Not the bland, me-too nonsense that frequently clutters up our inboxes and feeds, but genuinely useful, interesting content. Effective content builds your audience, and builds your business. But without a strategy, content creation can feel like a never-ending treadmill you can’t get off! If you’re finding that it’s difficult to come up with the right words, […]

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How Content Marketing and SEO intertwine

Contrary to popular belief, content marketing and SEO do not compete with each other. Instead, they are two parts of a more holistic marketing plan. Content marketing and SEO intertwine within this plan to drive success. You cannot have strong SEO without having some form of content marketing. And while you can write and publish content on the web, for […]

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How to set up your avatar – the little picture that appears next to your name

An “avatar” is an image that represents you online—a little picture that appears next to your name when you interact with websites. A Gravatar is a Globally Recognized Avatar. You upload it and create your profile just once, and then when you participate in any Gravatar-enabled site, your Gravatar image will automatically follow you there. Gravatar is a free service. […]

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Reasons why you should own your own blog rather than posting to social media

At least once a year, various people declare that blogs are dead… usually killed by some platform that we label as “social media”. Some marketing consultants tell small businesses that they can do fine just having a Facebook page. Bad advice in my opinion. Over the years we’ve seen otherwise smart people making the same mistake over and over throughout […]

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The pros and cons of having videos on your website

There are a number of online users that prefer to watch videos over reading text. Adding video to your site could widen your potential audience and bring new visitors aboard. While there are many Internet users that swear by online video, there are just as many that can’t stand it. Those are mostly people that don’t have too much time […]

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