Search Personalisation – how this affects what you see in Google

Years ago everyone saw exactly the same search results. Today no-one sees exactly the same search results. Everyone gets a personalised experience to some degree, even in private browsing windows. The reason behind this is that Google wants to give the user the most relevant results. Personalised search results are the results a user sees …

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eCommerce websites myths busted

Many companies and businesses are misinformed when it comes to creating and maintaining an eCommerce store. It’s not something to treat lightly – however it doesn’t have to be a nightmare for you either. Here are some common misconceptions about the eCommerce industry. eCommerce is passive income eCommerce is not for the lazy. Retail is …

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How Content Marketing and SEO intertwine

Contrary to popular belief, content marketing and SEO do not compete with each other. Instead, they are two parts of a more holistic marketing plan. Content marketing and SEO intertwine within this plan to drive success. You cannot have strong SEO without having some form of content marketing. And while you can write and publish …

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