Search Personalisation – how this affects what you see in Google

Years ago everyone saw exactly the same search results. Today no-one sees exactly the same search results. Everyone gets a personalised experience to some degree, even in private browsing windows. The reason behind this is that Google wants to give the user the most relevant results. Personalised search results are the results a user sees …

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Making sense of Google Analytics Reports – Traffic Sources

Understanding Traffic Sources Direct This can mean: your visitor typed your website address directly into the browser your visitor clicked the link to your website in your email footer your visitor clicked a link inside an email or PDF your visitor has your site bookmarked Referral A referral is like a recommendation from one website …

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