Colour Psychology – deciding what colours to use on your website

Each website has specific goals and colours should be chosen to match those goals. First and foremost is the needs of the project. Colours are typically associated with feelings. They can create moods. The wrong colours can send a reader running to find the next website. The correct colours can draw them in and keep them there. It helps to use a little bit of colour psychology.

colour-wheel

Black, White, and Gray – impact. These are great for backgrounds. Black suggests power. White suggests innocence. Black and white work great together. Gray is neutral and is a good choice for tradition and calmness. If used incorrectly is can lack energy. All three are great to show seriousness.

Brown – wholesomeness. They’re calm and elegant. This is a great choice for textured backgrounds for sites that want to show tradition. Tans show piety. Dark brown shows reliability. Brown is great for sites that want to show reliability and experience.

Blue – calming. This is great for sites that want to show trustworthiness and dependability. Dark shades show experience and success. Light shades are friendly.

Red – exciting. Associated with passion, power, and anger. Warm colours can be strong and comforting and are great for sites that want to portray the solid qualities of a brick wall. Bright colours are energetic and work great for websites geared toward youth.

Pink – youthful femininity. It’s playful and innocent and ideal for feminine audiences.

Orange – energetic and inviting. It’s a good choice for sites that want to portray movement and energy.

Yellow – energizing. It’s associated with warmth and happiness. Bright shades are great for children. Darker shades suggest antiquity, which is associated with wisdom and is a good choice to portray authority and intelligence.

Green – calm and rejuvenating. Dark shades are associated with money and is good for sites that need to portray growth and stability. Lighter shades are associated with spring and are great for sites to portray relaxation, honesty, and ethical standards.

Purple – noble. Dark purple implies wealth and luxury. Light shades are romantic.

Of course these colours might have a different purpose or response in different cultures. Ultimately it comes down to your target audience.

Colour Schemes

Analogous scheme: Colours that sooth the eyes and are visible in nature make up this colour scheme. The colour scheme is suitable for websites that want to display a calm image. By adding a touch of contrast, it can brighten the appearance of your site. This website uses an analogous scheme.

Monochromatic scheme: This scheme involves a base colour and other colours that are shades of the base colour. It would be suitable on a photography website as it works well to add a colour overlay. And because it doesn’t draw attention to itself, it can be used to simplify your content.

Triadic scheme: This colour scheme is used to achieve clean aesthetics and contrast. The colour scheme has three lead colours and opposing hues in big quantities. The triadic colour scheme works well to outweigh vivid colours and achieve a vibrant appearance.

Why is Colour So Important?

Colour plays an important role in our everyday lives. It connects to our feelings in a unique way, making it a powerful marketing tool to harness when making design decisions. Your colour choices need to reflect the message you want to share about your product. Usually, colour is the first thing that will draw the eye and visually guide your visitors, which is why it’s important that the colours in your website are purposeful and have meaning in their use.

Planning your website colour scheme is an integral part of your conversion strategy. Your personal colour preference matters very little in this respect. Before you even embark on that stage, you should bear in mind what the primary goal of your website is and who your target audience is.

While you may think that you can’t go wrong with pink if you are targeting women, you might be surprised to find out that, according to a recent questionnaire, roughly 35% of women prefer blue as their favorite colour, followed by green and purple.

Men apparently prefer blue, followed by green and black, while the younger population prefers blue, green and purple, with purple becoming increasingly popular with older age groups.


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