“Copywriting is… [t]he art and science of… strategically delivering words (whether written or spoken) that get people to take some form of action”. Or, as Neville Medhora (the copywriter at AppSumo) puts it: “Copywriting is essentially moving words around to sell better”. – Source
Copy is used in all forms of marketing because, when done correctly, it converts towards the end goal which is usually to make money. Of course, the end goal may be something else – perhaps you want to collect email newsletter sign-ups or something along those lines. Either way, effective copywriting can help you accomplish that.
No matter what type of business you run, implementing great copy in your marketing plan that’s crafted and tweaked for your audience will improve your authority and make you more money.
As I’ve found over the years that I’ve been creating websites, it’s not really possible to entirely separate website design from copywriting. No matter whether you want visitors to buy a product, read more blog posts, or anything else; if your website isn’t moving readers to complete the actions they’re supposed to, it’s not very effective. Copywriting and design affect each other.
The copywriting tone and design tone need to match. For example, if you’re creating a fun playful design, the copywriting needs to be fun and playful too. Otherwise, readers will be left feeling confused. And confused readers do not customers make.
Even though I’m primarily a visual designer, I’m also a writer. I approach every design project from a content-centric perspective. A large percentage of my clients need assistance with their text and I’m only too happy to oblige. Being proficient in English, having had many years of experience writing website content, and completing Editing & Proofreading Certification puts me in a good position to be able to help you.
If you’d like assistance with your website text please get in touch. I can help you create content that has a consistent voice, accurately reflects your brand, and engages your readers.