User Experience (UX) optimisation involves improving your website’s usability – its fitness for purpose. This is invariably linked to the design of your site but isn’t necessarily dependent upon the aesthetic quality of your site’s design. Websites have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience. Websites have become so complex and feature-rich that, to be effective, they must have great user experience designs. UX addresses how a user feels when using a system, while usability is about the user-friendliness and efficiency of the interface.
I’ll get to the heart of your organisation’s requirements and your website users’ needs. This involves taking into account the users’ emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use. Your interfaces will be checked to see if it is easy to use, simple to navigate, makes use of the right colors for your audience, employs the right fonts, integrates useful feedback messages, and remains consistent overall.