How Content Creation – text and images – affect SEO

Your goal is to deliver engaging content that attracts interest, connects with your audience, builds trust and demonstrates authority. Content creation is more than just writing words and placing them on a web page or blog post. Having excellent copy on your website is one of the most important things you can do for your business.

The Title

This is the name you give your page when you create it. Choose a title that is relevant what to the content discusses, make sure the title is unique, keep it short so it is easy to read and digested and make sure to include the keyword phrase, but do not repeat it.

The title or headline must do one thing well – capture the visitor’s attention. When writing headlines try to be unique, but not so obscure that you confuse readers or drive away visitors. Place the keyword phrase towards the start of the title if possible. Never compromise usability for SEO.

Keep in mind the search engines will override your title if they don’t feel it is relevant or of quality. Try and circumvent their rules and the search engines will simply ignore you and do what they want anyway. It’s better to play by their rules for maximum exposure and web traffic.

Paragraph Text

This refers to the content itself. Include your keyword phrase a number of times within the content. Don’t keyword stuff – that is, use it more than needed. Longer articles will rank better.

You cannot have strong SEO without quality content. Quality content is the key ingredient for SEO. There are no shortcuts that can be taken to get around writing and publishing original content. You will be writing. If you are struggling with writing good content, stop and think about what you tell real humans when you describe what you do, what you sell, or what you are passionate about.

Cover topics that are relevant to your website, your industry or niche, and your target market. Remember to write for humans and not the search engines. Freshness matters to search engines and users. Websites that add new pages and posts earn a higher freshness score than sites that add content less frequently.

Ten years ago keyword density was very important. SEO consultants would carefully calculate the ratio of keywords to the total word count of a post or page. The idea was that there was some ideal keyword density of any page, and that when a particular page reached this number, it would have a better chance of ranking for that specific keyword. While keyword density is still a ranking factor and it can alter where you land for a given search phrase, the importance of it is greatly reduced in today’s SEO.

Images

Images are great for SEO. While all content won’t have the option for an image, use an image whenever possible.

Google (and other search engines) want to discover and understand your images so the pictures can be presented to users of search. The better Google understands what your image is, the better it can use it to answer inquiries by searchers. The filename can give Google clues about the subject matter of the image. Try to make your filename a good description of the subject matter of the image. For example, big-fat-black-dog.jpg is a lot more informative than IMG00023.JPG. You set your file name before you upload your image to WordPress.


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