Periodic Website Maintenance : What do I do?

Web site maintenance is an integral part of updating and keeping your site working properly. Many people don’t realize the benefits of site maintenance, but having a good web developer update and maintain your site is something one should not only seriously consider, but DO!

When a Site is Not Properly Maintained

Without proper site updates and maintenance, your content gets old, your domain name may expire which means one day suddenly your site is just plain gone! Consider yourself lucky if you catch it in time before someone else snaps up your domain name! Links get broken, images disappear, content gets old, and your rankings fall off the face of the search engines.

These are just a few issues that can happen if you don’t have someone keeping an eye on your site. It’s like not having regular oil changes done on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your web site. My aim is to make sure your site is always live, ready for customers and presenting your business at its finest.

What do I do?

I take great care to back up the website, check the website, update, and check the website again for any changes. My software keeps a record of plugins so if there is ever an issue I can see what plugin version was changed and can revert back.

“Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.”

It Costs More to Fix Than to Maintain

Inexperience and neglect can damage the look and functionality of your web site. When that happens, you have a choice to make. Either you can leave it as is, try and fix it yourself, in which case you may do further damage. Or… you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.

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