WEBSITE DESIGN & DEVELOPMENT
My aim is to provide you with a unique, well designed, user friendly web site – one that will aid in the growth of your business.
I work with you to make the process of getting a website, or redesigning an existing website, simple and straightforward. Websites I build look modern, are easy to navigate, and work just as well on mobiles as they do on desktop. I provide all forms of WordPress business websites, online membership websites, and WooCommerce online shops, and sometimes work with Shopify and other platforms as requested.CLICK HERE TO GET STARTED
A great website will not just tell people about who you are, how and why you do what you do, how to contact you, and how to purchase your product – it will encourage them to stay, offering a delightful way to interact with your content. I believe it is my job to be responsible, accountable and provide excellent return on investment for all my clients. I go out of my way to ensure this happens.
ONGOING SUPPORT & WORDPRESS WEBSITE CARE
If you prefer to leave all the techy stuff to me, I offer several different packages for website care.
Once your site is up and running, I’m still here and ready to help. If you forget how to do something or just get stuck, I’m just an email away. I’ll get back to you within 24 hours and will help you fix the issue.
When you host with i4design I take care of the technical nitty-gritty stuff, so you can get on with growing your business. Because I’m responsible for your website, and because you’re a valued client, if it’s hosted by me I will work hard to make sure your website is up-and-running, safe and fast.
All i4design hosted websites run on PHP 7.0+ and have SSL enabled, providing your site with extra speed and security. i4design hosted websites are situated on a managed VPS at NetVirtue – based in Melbourne, Australia. NetVirtue provides excellent service and reliable, ultra-modern, high quality systems and infrastructure. Read more…
Your business website is an investment in the success of your business; just like your house may need to be updated to accommodate a growing family, it’s likely your current website design may no longer be meeting your needs.
Ask yourself these five questions about your current website design:
- Is your website mobile responsive?
- Does your website promote and sell your business?
- Does it reflect your current business and is the information up-to-date and relevant?
- Do you love your website and are proud to tell people about it?
- Does your website allow you to connect with new visitors and engage with customers or clients?
If not, then it’s time to consider updating your website with a website redesign and makeover.
For simpler sites, answering the questions above may be all it takes to determine how (and if) a website update should proceed. For sites with great scope or complexity, a more in-depth look at certain areas of the site may be required.
If you have a feeling that your website is not performing well enough for your business, it may prove worthwhile to have an audit of your website done. I will objectively evaluate your website to find out what needs to be improved upon in order to ensure that your website performs at its best. I also provide recommendations on ways to improve your website.
A content audit can point out whether the content you’re creating aligns with the products and services you’re selling. One missing link can drag down otherwise stellar work elsewhere. Crucially, a content audit can also bring to light a lack of strategy.
A technical audit may also be in order and can cover very basic and “obvious” things like mobile compatibility/responsiveness and cross-browser issues, as well as issues that might be tougher to see, like inefficient page loads and poor URL structure.
A sales and marketing audit can tell you how content and technology are working together, to say nothing of how design and other factors are influencing your marketing efforts. Solid calls to action and a clear path to conversion are frequently overlooked by people who are paid to focus on the details of content or technology.
If you would like to talk to me about a website audit, just drop me a line with your requirements via my contact form and I’ll be in touch.
MEASURING, ANALYSING AND INTERPRETING
Knowing and understanding your website and how it’s performing can give you a better idea of what’s working, and what’s not. The results will help you refine your marketing strategy in order to improve tactics and generate more revenue for your company. Great design and really cool features are beautiful things for a site to have. A strong return on investment is even more beautiful.
INBOUND MARKETING AND SALES
ATTRACTING MORE QUALIFIED VISITORS
When you consider how many eyeballs are watching Google it’s no surprise that so many businesses, from the one-person outfit operating out of a garage to the international businesses with offices on every continent, have at least some interest in being noticed by Google to help serve up more customers. Of course, this is easier said than done. Google has a limited amount of space on its search results pages and competition is fierce. As with most new media, in the early days, it used to be possible to find untapped, profitable niches and dominate them simply by virtue of being the only player in the space. However, windows of opportunities like that remain open for only a short space of time and now few, if any, of those niches remain.
I can lay the foundation for your inbound marketing strategy by creating a strong online presence for you that will drive customers and sales your way.
Search Engine Optimization
Generating more traffic for a website is like baking; you will need lots of complementary ingredients that work cohesively to get a good result. There is no single tactic proven to produce worthwhile results by itself. Rather, it’s a set of strategies and supporting tools working together. Each page on a website is another opportunity for a potential customer to find you.Click here for an introduction to SEO and an overview of how it works