These days it’s expected that your club is on the web in some shape or form. Ideally, it keeps your fans informed, attracts new players, and contains the latest news on activities, wins, losses and other events.
It’s important to think through every page of your site and what exactly each of them is supposed to accomplish. Built properly, your sports team website can become a real asset for your team and your followers. It should represent your club or team in the best way possible. At the very least that means an uncluttered interface, clear team branding and high-quality photos.
Of course you’re wanting a comprehensive and elegant website for your club, including areas for the public, members-only, and admins but, while offering your visitors a lot of information is a good thing, trying to impress your visitors by adding every widget and gimmick imaginable can backfire and end up overwhelming them.
By paying attention to these guidelines you can make sure your website becomes a real asset for your team and information hub for your fans and followers. Here are the main design features that matter in current sport web design.
Look and Feel of your Website
Sport teams, athletes, sporting goods manufacturers and national sport leagues tend to have website’s that feature their brand colours. It’s important that you make your site recognisable not only in name but also in design. The two main elements of your club’s branding are your colours and logo.
Custom Web Pages
Keep your members and supporters informed with the latest team news and breathe new life into your club. Provide relevant information for all those interested in following, joining or learning more about your club.
You can even have an online shop to sell your t-shirts, caps, scarves and other gear directly on the web – a fantastic way of generating valuable income for your club’s activities.
A solid, feature-rich calendar and events management suite is an invaluable part of any sports related site. It will make managing events from your site easy and allows you to share your events from any spot on your website.
A good calendar can display single-activity or multi-activity events, as well as incorporate pricing options and event registrations. Display your events in month, list, or day view format. Categorise and tag events to organize your calendar and assign venues and organisers to events. Filter events by event type categories, location and organizer. Integrate google maps to display the location of events. These are just a few of the features that event calendars can include.
Your photos of events, members and competitors tell a unique story and deserve to be presented in their full glory. Highlight images of the fans in attendance cheering or jeering to show how thrilling your events are. Capture the spirit of the sport and heat-of-the-moment action.
Every fan wants to keep an eye out for their favourite teams and players and see how they stack up against other teams and clubs. Leaderboards are also a great way to encourage competition and motivate your members to aim high.
Keep track of game scores, player stats and competition results so your players know where they stand or which areas to focus on in order to improve their performance and positions.
Blog / News
Every sports website needs a section to help visitors know what’s going on with the club. From players and event managers to your fans, everyone needs to stay connected to get the latest news and updates.
There’s no better way to share your big wins with your audience than by starting up a blog on your sports team website. Giving fans, players and other interested parties a glimpse behind the scenes is a great way to connect with them.
Allow new members to sign up online. Give them their own username and password so that they can login and view member-only content. Allow members to update their personal information, bio and photo. Embed a registration form anywhere you want. Build your own community with a searchable members directory.
I recommend dedicating one page on your site for the sole purpose of making it easy for visitors to get in touch with your club. Enhance it with a contact form and personalise it to enable members to pay dues or sign up directly on your website, or to gather registrations for upcoming events, tournaments or fixtures. It’s an easy way to contribute to building your sports club.
Rugby, tennis, dance, cycling, swimming, horse riding, rowing, netball, hockey… no matter what type of sports club you’re running talk to me about a website that includes everything you’ll need to make it a success.