Travel, Tour and Hotel Websites Geared for the Tourist Market

Promote your travel or tour business online with a great website.

Everyone loves having the chance to get away from it all. It’s a great time to be in the travel business. Business is booming for adventure getaways, specialty guidebooks, hostels, hotels, tour companies, travel agencies, and vacation rentals.

You’ll want marketing elements that help tell your story, link to your social media profiles, and offer customer testimonials. You’ll need imagery and maps to help detail your travel getaways, a way for customers to book reservations, a way to accept payments, and a way to display contact info for your business.

Your story is important when it comes to making your business stand out from the crowd, and your travel company website needs to show upfront that your vacation offering will be worth it. One way to do this is to go visual with plenty of good quality images throughout and perhaps a photo gallery as well.

The aim of professional shots is to extract emotions from potential customers. People want more than seeing a nice facade of your place. They are longing to find out about the lovely late evenings they can spend in the backyard garden or beautiful morning view from the breakfast terrace. Don’t show just what you’ve got – show people what they can experience if they stay with you.

What makes a quality hotel website?

By far, the number one goal for a hotel website is to convince people to book rooms, and thus generate some direct income for your business. To achieve this, it’s important to have a hotel website that would bring you new customers and also be a good representation of your brand on the web.

Hotel websites tend to be very trend-dependent, therefore if your website looks like it was built 5-10 years ago then this can have a negative impact on the number of reservations.

Features to include on a hotel site.

A booking system is the most important feature on any hotel website. If you want to make your site usable to anyone, you need to provide an option to book rooms directly through the site.

Depending on your type of business, you may want to take payment upfront via your site. If your business offers walking tours or short day-trip adventures, payment integration may be important to have.

Present room facilities in a nice way. Every customer is interested in something different when they’re looking for a room. For some no WiFi is a deal breaker. For others it’s no bathroom in the room. In the end, whatever facilities your rooms offer, you need to make that clear.

Mobile optimization is a must have. These days there’s no way around being mobile-friendly.

Last but not least, you want people to be able to find you directly through Google, and no matter if they’re searching for the name of the hotel, the location, the room details, or even the available dates. Search Engine Optimisation is the best way to achieve this.


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