Your WooCommerce-powered store must be fast and secure

If your eCommerce website is sluggish or its pages take a long time to load, visitors will abandon it for your competitor’s, and you’ll miss out on sales.

Hosting is the #1 most important thing to keep in mind when speeding up WooCommerce. When you first open your online store, you might want to start with an inexpensive shared hosting environment. But as traffic increases and you grow your store, your host will strain to keep up. Inexpensive hosting plans won’t afford you much disk space, memory, or bandwidth, and you might find that you’re coming close to — or even going past — the maximum allotted each month. This is why it’s crucial to seek out hosts (such as i4design) that can offer better options for your store in the long run.

The i4design VPS is not only fast, it utilises Cloud Linux – which is a must-have for any web host who cares about stability, security, and churn. Web hosts that use CloudLinux report higher uptime, significant improvements in density (as much as 5x), 4x decrease in number of reboots, and 10x decrease in number of account suspensions they have to perform.

Once the hosting is sorted, there are a few steps I take in order to speed up WooCommerce, streamline your store for optimal performance and ensure that your WooCommerce store runs efficiently.

Image Optimisation – since images can be one of the largest files added to an online store, if you have a lot of them, it makes sense to shrink them down and, in turn, speed up your site.

Keeping up-to-date – this won’t just help you stay speedy, it’ll also help you stay secure. If all of your extensions, plugins, and other store components are kept updated, you’ll be free of outdated and potentially sluggish or conflicting code. Updates also keep you secure and protected against recently discovered bugs or vulnerabilities.

Evaluate new and existing WordPress plugins and WooCommerce extensions – it’s a commonly held belief that a store owner can install too many WordPress plugins and/or WooCommerce extensions. But as this WPEngine article explains, it’s not necessarily the amount, but the quality that matters. If I think a plugin or extension is slowing down your store, I temporarily disable it and run some speed tests. If the functionality is required I will source another plugin to replace the problem one.

Keeping your WooCommerce-powered store moving quickly won’t just make your shoppers happy — it’ll also make them more likely to buy from you. Shoppers won’t wait around forever for your pages to load. By keeping things streamlined and your store delivering, you’ll be much less likely to lose visitors to your competitors.


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